IT Cosmetics Brow Power Universal Eyebrow Pencil - Built-in Spoolie Brush
- WHAT IT IS - Brow PowerFULL is your best-selling brow pencil, now with a triangular tip for bold definition, shaping, and volume to create naturally fuller eyebrows
- UNIVERSAL SHADE - The Universal Taupe shade adapts to all hair colors—including gray—depending on application pressure, with a budge-proof formula that ensures bold brows that last all day
- BUILT-IN SPOOLIE - Use the built-in spoolie brush after applying color to sweep through brows for a natural, polished, and well-groomed finish
- HOW TO APPLY - Use the wider side of the pencil for fullness and volume, and the pointed tip for precise shaping. Lighter brows need soft strokes, whereas darker brows require firmer strokes for best results
- IT REALLY WORKS - Backed by clinical insights from plastic surgeons and skincare expertise from dermatologists, IT Cosmetics delivers problem-solving brow makeup products that give you real, visible results
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Ingredients
HYDROGENATED COCO-GLYCERIDES, PARAFFIN, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, COPERNICIA CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA, OZOKERITE, HYDROGENATED VEGETABLE OIL, CERA ALBA/BEESWAX/CIRE DABEILLE, TOCOPHERYL ACETATE, HYDROGENATED PALM ACID, STEARYL STEARATE, BHT. [+/-: CI 77491, CI 77492, CI 77499/IRON OXIDES].
Directions
Use wider side of pencil to achieve fullness & volume. Use pointed tip for shaping. If eyebrows are lighter, use soft strokes. If darker, use harder strokes.
IT Looks like Real Hair!
Brow PowerFULL is your Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to skin for long-lasting results.
IT’s 3 Pencils for All Your Brow Needs
Your Brow Power Pencil now comes in a Full and Micro version, too! This tip variety allows you to easily customize your brow look for your most beautiful results.
IT’s Your Brows But Better!
To create your most perfect-looking eyebrows, follow these tips:
The start of your eyebrow should line up directly with the edge of your nose.
Your eyebrow arch should align to the outer edge of your iris.
The end of your eyebrow should line up with the outer corner of your eye.
Product details






Specifications
| Main Specification | |
|---|---|
| Finish Type | Natural, Polished Finish |
| Manufacturer | IT Cosmetics |
| Item Form | Pencil |
| Collection Name | Universal |
| Product Benefits | Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. |
| Brand | IT Cosmetics |
| Skin Type | All |
| Number of Items | 1 |
| Colour | Universal Taupe |
| Item Weight | 0.27 g |
| Technical Details | |
|---|---|
| Manufacturer Part Number | ITC-Brow-pow-full |
| Coverage | Buildable |
| Item details | |
|---|---|
| Age Range Description | Adult |
| Others | |
|---|---|
| Ingredients | tocopheryl acetate, Paraffin, Hydrogenated Vegetable Oil, Stearyl Stearate, Hydrogenated Coco-Glycerides, Ozokerite, CERA ALBA/BEESWAX/CIRE DABEILLE, COPERNICIA CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, HYDROGENATED PALM ACID, BHT. [+/-: CI 77491; CI 77492; CI 77499/IRON OXIDES]. |
| Item Highlight | Smudge-proof Natural-looking Brows, with Biotin to Promote Hair, Great for Thin Sparse + Full Brows, For All Skin Tones |
| Product Type | Eyebrow Color |
| Material Features | Natural |
| Skin Tone | Fair |
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